The Ninety-Day Government Window: Why the Most Valuable Moment in Public Sector Sales Is the One Most Vendors Miss
Every vendor selling to government knows about the fiscal year deadline — the June 30 or September 30 scramble when agencies rush to obligate funds before the year closes. Entire outreach strategies are built around it. Campaigns are timed to it. Sales teams are staffed around it. What almost nobody has built their government outreach…
